When you are in front of an audience as a salesperson, you have a unique opportunity to persuade and sell. Don’t blow it!
Be sure you follow these ten tips from sales presentation training experts so you can win over your listeners…just like a rock star:
- Have a clear focus. Don’t make your audience guess at your main point. Be concise, clear and compelling.
- Proceed logically. Your audience will find it easier to follow your thinking.
- Converse rather than lecture. The more you involve the audience, the more they will be engaged and influenced to take action.
- Get emotional. Inject some authentic passion into your presentation. It will be much more memorable and moving.
- Tell a good story or two. Compelling and relevant stories that illustrate how your solution has measurably helped others are more persuasive than mere numbers, methodologies or products.
- Pay attention to technique…no meaningless non-words like “um,” slow your delivery, vary your tone, and incorporate pauses now and then.
- Use slides sparingly and only when they support your main point.
- Address the level and interests of your audience. Know who you are addressing and what they need to know.
- Cite third-person endorsements to tout your solution’s effectiveness rather than pat yourself on the back.
- Open and close with a powerful punch and a call to action.
