Fact - Audiences Remember the Unexpected Better than the Clichés


Whether you are presenting in an informal situation or up on a stage with sophisticated visuals, avoid the clichés if you want real impact. Sales presentation training professionals recommend you discard the first examples or visuals that come to mind. Why? Because they come to everyone else’s mind first too. Try to come up with something unusual and unexpected. That is how to grab your audience’s attention and make it easier for them to remember your message.

For example, how many times have you seen presenters use a bull’s eye to represent hitting a sales target goal? If you are trying to illustrate how your sales team needs to focus in order to achieve the goal, try something more memorable…like a race to the finish line or a climb to the mountain top or a reach for the merry-go-round’s brass ring.

Brainstorm images with your team to land upon one that has real impact.

Learn more at: http://www.lsaglobal.com/sales-communication-sales-presentation-training/