It is good news to buyers around the world that sales presentations are beginning to have fewer slides and less words. Focus and clarity certainly benefit both the presenter and the audience.
Unfortunately, many presenters (with good intentions) are using their slimmed-down slides to remind themselves of what they want to say. While this does decrease slide clutter, it puts the focus on what you want to say instead of what your audience cares most about.
Every slide should contain a compelling and client-centric message. Client-centric messages contain captivating points of view, appealing benefits, and clear actions…all geared to the client’s specific situation and need. Authentic, personal and relevant stories combined with powerful visuals are much more persuasive and memorable than slide-after-slide of rote facts, data, bullet points, and charts.
In order to successfully focus on your audience, you must invest the time required before or during your presentation to get to know and engage with your audience.
