Even the most experienced and prepared sales presenters get the pre-game “jitters.”
Restless nights and butterflies in the stomach can be especially common as you anticipate facing executive audiences when the stakes are high. While a certain level of anxiety is useful, too much fear can push you into the panic zone.
To manage your fears, consider the following approach before you take the stage:
- Use a Proven Blueprint. Start with a clear entry statement that grabs audience attention and provokes thinking. Have a concise, simple and compelling point of view related to what your audience cares most about. End with clear actions that you want your audience to take and tie the actions to tangible benefits that are aligned with the most pressing concerns of your audience.
- Think Interaction vs. Presentation. One-way monologues are harder to get right and less effective at influencing your audience. Instead, think of engaging in a two-way conversation and involving your listeners in the presentation. This relieves the pressure of memorizing a script and allows you to focus on your audience and your message.
- Practice and Get Feedback. If you want to put on a good show, you have to rehearse. Some presenters like to memorize their entry and position statements to ensure that they start off on the right foot. Regardless of your approach, make sure that you practice and get live feedback about your message, flow, and style before you present.
