When it Comes to Persuasion - Body Language Matters


When it comes to sales presentations, much of your message is received by your audience before you even open your mouth.

Your body language speaks volumes. According to communication research, only seven percent of communication involves actual words.

  • 7% is spoken

  • 55% is visual (body language, eye contact)

  • 38% is vocal (pitch, speed, volume, tone of voice)
The best business sales presenters combine clear and compelling stories with authentic and aligned body language that reflects confidence and competence.

While most people know that body language matters, few practice and receive feedback on their gestures, posture, and facial expressions. This lack of awareness often creates a disconnect between what you want to convey and how you are perceived. For example, certain movements can come across as insecure even if you are an expert in the area. Something as simple as a lack of eye contact can fuel a false feeling of distrust from your audience. Slight slouching can be perceived as laziness or a lack of passion.

On the other hand, authentic and aligned body language can help establish a powerful connection with your clients and increase the chances that your message will hit its mark.

When it comes to sales presentations, do not underestimate the power of the unspoken word.