Give your sales presentation some magic--tell a story that illustrates and highlights your central message. Stories are not just for children’s bedtimes. They reach us all, lend impact to whatever concept we want to convey and make messages far more memorable.
Here are a few tips from sales presentation training pros on how to tell a story well:
- Know your intro and your conclusion well enough that you don’t have to bury your nose in notes to deliver them. Your launch and close should be smooth and direct and simply stated.
- Jump right in. Don’t waste time on unnecessary words. Put your audience in the middle of the story from the get-go.
- Establish direct eye contact with the people in your audience, one at a time. Forget the advice that would have you look just above the group you are addressing. This gives no chance for the personal connection.
- Use pauses to highlight moments in your story and to fully engage your audience. Silence draws attention to either what you just said or what you are about to say.
- Test out your presentation. Try it out on friends or colleagues to determine just the right amount of detail to draw the picture but not so much that your story loses focus
Learn more at: http://www.lsaglobal.com/sales-communication-sales-presentation-training/
