We
have all experienced those butterflies in the stomach before a performance of
any kind…whether you are up to bat on the baseball field or it is your turn at
the microphone. The conventional approach has always been to take a deep
breath, count to ten, and try to calm down. It turns out that this advice may
not be the best.
Sales presentation training professionals have found new research that shows your
sales pitch may be more effective if you harness your anxiety and take
advantage of it. Rather than tell yourself to calm down, tell yourself that you
are excited to take on the challenge. You will come across as more confident
and more persuasive. And aren’t these the two qualities that you most want to convey?
Try
it next time you are in front of an audience. Use your natural fear of public
speaking to your advantage. Transform your anxiety into excitement and watch
for more positive results.
