How do you decide when to use them for your sales presentation? Follow these guidelines on when slides help and when they don’t.
Slides add to the persuasiveness of your sales presentation if you use slides to:
- focus attention
- stimulate interest
- reinforce key ideas or data
- illustrate hard-to-understand points
- increase audience retention
Slides detract from your sales presentation if they
- avoid audience interaction
- contain too much detail
- make too many points or none at all
- simply provide reading-aloud material for the speaker
Slides can either add to or detract from your sales presentation. Be judicious in whether or not and how to use them and be sure to include this topic in any sales presentation training that you deliver.
