Drawings, animations, photos, video images, sound, and clip art can add interest to sales presentations but don't overdo it. If they don't help persuade your audience, don't use them.
Here are a few sales presentation training best practice tips:
- Keep drawings and diagrams simple and to the point
- Use clip art sparingly and only if it directly reinforces the content of your slide
- Compared to clip art, good photos can be enormously more appealing and more easily targeted to the audience
- Edit your graphic images, photos, or video clips to the size or resolution you desire before inserting them
- Use sound to make a point but perform a sound check before the audience arrives
